SPONSORED PRODUCTS

Sponsored products are the key solution to provide visibility to your products. With only a few clicks, your products can appear on the first search results page as well as the product pages and the products’ lists.

Visibility

of your products boosted

Accurate targeting

of buyers who are looking for your products

Cost efficiency

With cost per click, you are only charged when your ad is clicked.

ROI lever

You have a complete vision of your campaign’s performances thanks to a dashboard displaying the key performance indicators.

HOW DOES IT WORK?

To benefit from this visibility, you just have to set up your campaign on your Seller Zone. It will only take a few clicks.

WHERE ARE MY CAMPAIGNS DISPLAYED?

FIND OUT MORE

BEST PRACTISES

THE PRODUCT

Description

In order to have the best product’s page, the description should be complete and precise elements should be added so that the user can have enough information about the product without having to test it or touch it. Fill out as well the facet files at your disposal so that your products can be seen in the researches’ filters.

Title

Indicate the specific keywords and adequate information regarding your product

 

THE PRICE

You need to set up a good price, a competitive one and to offer discount to customers

 

 


DELIVERY SERVICE

Having a short and reasonable delivery schedule (Cdiscount Fulfliment is an important advantage for clients who have subscribed to “Cdiscount à volonté”)

 

 


REVIEWS

Promoting products with the best scoring (more than 3 out of 5)

 

OPTIMIZING YOUR CAMPAIGNS

OPTIMIZING IMPRESSIONS

  • One category of product by campaign
  • Adjusting the bidding prices of products (increase the CPC by 10% compared with the average for the key products)
  • Checking the advantages of your products with the competitors (mostly price)
  • Don’t compete against yourself

OPTIMIZING CLICKS

  • Checking that the information about the products are detailed
  • Checking the competition of the keywords
  • Refining the relevance of the keywords and the products’ lists.

OPTIMIZING CONVERSIONS

  • Having competitive prices
  • Having positive customers’ feedbacks
  • Having clear and relevant shipping terms
  • Deleting products that have an important CTR but don’t convert or impact negatively your acquisition costs.
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